The latest summer fashion trends for youngsters will be displayed when Pier 14 Shopping Centre in Port Elizabeth hosts its annual fashion show on Saturday, October 22.
The Mr & Miss Pier 14 Fashion Show would showcase all the new children’s clothing ranges available at retailers in the centre, said centre management’s Sophia Steyn.
She said the models, aged three to 18 years, would be chosen via a competition and stood to win prizes and clothing vouchers worth over R20 000.
“This is a fun event for the children and their families,” said Steyn. “It’s also a great opportunity for people to see what will be in store for the festive season.”
She said would-be models could collect an entry form from any participating store and submit a photo and R25 entry fee to centre management by Friday, October 7.
The age categories for entrants are three to six, seven to nine, 10 to 13 and 14 to 18 years. Ten boys and girls will be chosen in each category by an independent judging panel.
Steyn said all entrants under the age of 18 would need signed consent from a parent or guardian in order to take part and would also need to make themselves available for fittings and dress rehearsals. “It’s hard work but the kids really enjoy strutting their stuff on the ramp.”
Based on the success of previous years, she said all the centre’s fashion tenants were looking forward to the event.
“We find that it draws a lot of feet to the centre. People tend to go into the stores afterwards and buy what they saw and liked in the show.”
Steyn said a “buy and win” promotion was running concurrently with the fashion show.
Four lucky customers will each walk away with R300 worth of gift vouchers. The winners will be drawn at the gala event.
The three-hour fashion show takes place from 10am outside the Mr Price store on the first floor.
She said photos and regular updates regarding the show would be posted on www.facebook/pier14PE.
Pictured at a “dress rehearsal” for the Mr & Miss Pier 14 Fashion Show are Markham store manager Pinkie Davies (left) and Welmari van Greunen of centre management. Photo: Full Stop Communications
Issued by:
Full Stop Communications
Coetzee Gouws
041 368 4992
082 575 7991
coetzee@fullstopcom.com
www.fullstopcom.com
On behalf of:
Pier 14 Shopping Centre