Rudy Project’s new 2013 collection, which is being launched next month, makes it crystal clear why the company is one of the leaders in the design and production of sports eyewear.

Combining technically cool design with exceptional craftsmanship has become a hallmark of the brand, and the latest concept continues this tradition.

The limited edition “The Will To Win” Diamonds Artist Series will see selected products incorporating luxurious design with Swarovski crystal elements.

Included in this series are the Hypermask Performance sunglasses, new-model DeeWhy sunglasses and the Wingspan aero helmet.

The latter was the most-worn helmet at the 2011 Ironman World Championships in Kailua-Kona, Hawaii, and is also the equipment of choice for riders in the Liquigas-Cannondale cycling team.

The sunglasses are available in dramatic black gloss, while the helmet features a stealth matte black finish.

When it comes to designing head-turning concepts and products, Rudy Project is always a few steps ahead of the competition, says Steyn du Plessis, CEO of local distributors ASG Sport South Africa.

“A few years ago we introduced fluorescent colours into our product line and it turned out to be immensely successful.

“This time around, Rudy created something that up until now consumers had to custom make – a stunning concept incorporating fashionable, edgy skull designs with Swarovski crystals.”

Since its inception in 1985, Rudy Project has used the most advanced materials to offer sportsmen and women performance, durability and lightness in everything from eyewear to helmets and more.

The newly unveiled eyewear collection also features a number of mid-range models such as the Spaceguard, Stratofly and Stratofly SC with Rudy Project’s famous photochromic clear lens at a very affordable price.

According to ASG Sport Solutions director Heinrich Dannhauser this is good news for budget-conscious consumers.
“These models share most of the great characteristics that have made the ImpactX photoclear lenses so popular but are made from a polycarbonate-based material and will retail for almost 40% less than the ImpactX range.”

Rudy Project’s innovative ImpactX™ is a family of patented polyurethane optical polymers, transparent and unbreakable, originally developed for military use in the United States in the early 1990s. This lightweight and impact-resistant material is also used in the windows of aeroplane cockpit doors and for Apache helicopter windshields in the post-911 era.

Rudy Project offers a lifetime lens replacement guarantee and two-year frame warranty on all eyewear.

The 2013 collection will be available for purchase from mid-September.

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Issued by:

Full Stop Communications

Coetzee Gouws
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041 368 4992

On behalf of:

Cyclingnews & ASG