Club 100 For Ladies is closing in on its target of signing up 200 female ambassadors to represent the Nashua Largest Ever Bikini Photo Shoot in Port Elizabeth on October 23.
By mobilising family and friends as participants and sponsors, ambassadors will help to break the current Guinness World Record, raise much-needed funds for the Cancer Association of South Africa (Cansa) and also stand a chance to win prizes worth thousands of rands.
“At this early stage, we have 70 ambassadors on board,” said organiser Laurence Finn. “The event is not possible without them; they play a pivotal role in getting the word out.”
Candice Parker, sales manager at Nashua, was one of the first to sign up as an ambassador for the shoot, which will take place at the new Nelson Mandela Bay Stadium.
“At first I was a bit intimidated as I’m by no means a bikini model. However, I realised what an awesome opportunity this was to show my support for a worthy cause.
“I lost my dad to cancer and this is my way of raising awareness about the disease. I believe we can accomplish this world record and am very excited to play my part.”
The top ambassador will win a prize package worth R30 000, including a two-night stay for two at Shamwari Game Reserve, ghd hair straightener, a Samsung Notebook and cellphone, a pamper package from Oligo Spa, an XClusive Hair voucher, Guess sunglasses and a handbag from Honey.
The second and third place runners-up will receive a camera and cellphone respectively, both courtesy of Samsung.
To become an ambassador costs R50. Each one must sign up a minimum of 20 female participants, 10 male and five corporate sponsors to qualify for a luxury goodie bag worth R1 000.
The goodie bags for the first 200 qualifying ambassadors each contain a bikini, Rimmel London beauty products and Honey jewellery. There are also weekly prize incentives for the top performing ambassador.
The organisers have emphasised that the event is not a beauty contest and is open to women of all ages and sizes (and sarongs may be worn).
“With another 2 000 ladies present, who is going to be looking?” smiled Parker. “Besides, the terrible disease of cancer doesn’t choose a particular body shape or size.”
Nashua has challenged corporates to sponsor the ambassadors and encourages staff to participate.
“This is a fun event in which everyone can play a part while raising money for an excellent cause and gaining awesome exposure for the city and Nelson Mandela Bay,” said Parker.
Two years ago, 1 923 ladies were photographed in the Russian seaside resort of Sochi to set the current record.
Full Stop Communications
On behalf of:
Club 100 For Ladies