Bestmed Medical Scheme has entered a new 12-month partnership with Madibaz Sport, a collaboration rooted in shared values. Reinforcing its commitment to athlete development, promoting wellness, preventive healthcare, and community development through sport.
As part of this collaboration, Bestmed Medical Scheme will support key events on the Madibaz Athletics Club calendar, including the flagship Madibaz Half-Marathon and a range of on campus races that encourage students, staff and the broader Gqeberha community to get active and prioritise their health.
Madibaz athletics manager, Bernard Petersen, said the partnership comes at a perfect time and described it as an exciting opportunity to strengthen athlete development at Nelson Mandela University.
“Staging quality athletics events requires extensive planning, resources and financial support. This partnership ensures we can continue creating platforms where athletes at all levels can thrive.”
Madibaz director of sport, Vuyo Bongela, emphasised that the collaboration goes beyond financial support.
“It reflects a shared commitment to health, wellbeing and performance. These are values that sit at the core of both the Madibaz programme and Bestmed.”
She added that partnerships with the private sector are increasingly important as universities balance their academic and sporting priorities.
Bestmed’s sponsorship and CSI specialist, Karen Pienaar, said the alignment between the two organisations made the partnership a natural fit.
Madibaz Athletics Club president Wayne Draai and Madibaz Sport director Vuyo Bongela celebrate the new sponsorship deal with Bestmed business development specialist Anni Wolf at the South Campus on Thursday. Photo: Supplied
“Bestmed is dedicated to helping people live healthier, fuller lives through preventative healthcare and active living. Supporting Madibaz athletics allows us to reach young people, families, and the wider Eastern Cape community with that message.”
She added that universities play a vital role in shaping future leaders holistically.
“Sport teaches discipline, teamwork and resilience. By supporting this environment, we’re investing not just in athletes, but in healthier, stronger communities.”
Pienaar added that the collaboration also strengthens Bestmed’s long-standing relationship with Nelson Mandela University.
“By encouraging participation in events like the Madibaz Half-Marathon, we hope to inspire even more people to make physical activity part of their wellness journey.”
Looking ahead, Petersen said he is optimistic about what the partnership will help them achieve.
“Our goal is to deliver high-quality races, attract greater participation and build a long-term relationship with Bestmed. This sponsorship affirms the professionalism and inclusive spirit of Madibaz Athletics. We remain committed to offering opportunities for all athletes to grow and excel.”