Local family restaurant Frederick & Son will move out of their open plan walk-through restaurant to spoil visitors with their famous boerewors rolls and burgers at the SPAR Goodnight Market in the Tramways Building, Port Elizabeth, on June 21.
The popular Baakens Valley eatery, brainchild of Freddy and Anna Heydenrych, is well known for its “burgers and beers”, “two-for-one burger nights”, “Friday’s at Freddy’s”, and “experimental burgers”.
“We began selling our gourmet boeries at the Valley Market back in 2015. The reason we started was to follow our passion for good food and good meat in particular,” said Freddy.
The Heydenrych family have a long history in meat dating back to 1905 when Freddy’s great grandfather started his meat business, slaughtering cattle under a tree in Jansenville.
“Since then the family have been passionate about meat, owned several butcheries and gained a reputation, especially for our well-known biltong stop in Jansenville.”
The family’s famous boerewors recipe is handwritten and dates back to 1905 when the original Johan Frederick created it.
Freddy said they started with the boerewors at the market, which proved to be popular and they found something they loved doing. Soon they added burgers, and in December 2016 they took the risk to go full-time and opened their burger bar in the valley.
“People continue to enjoy our boeries, but we have come to be known for our burgers. We produce all of our own boerie and patties and customers really appreciate the quality and the fact that we only use pure, fresh ingredients.”
Freddy felt that people who had an appreciation for the goodness of real food and supporting local were probably their biggest target market.
“Our vision is to support local suppliers and build a sustainable food chain, so anyone who really buys into these values would be our market.
“We get a lot of good feedback, especially from people who are able to recognise the difference in our meat and bread products.”
Besides their delicious meaty options they’ve recently introduced more wholefoods onto their menu such as their quinoa bowls.
Market visitors can look forward to their original boerewors and some of their burgers.
“The Harlem is something new that is proving very popular. It’s a beef patty topped with home-made peach preserve, wild rocket and deep-fried mozzarella that just oozes out over it all as you bite into it.”
Freddy added that they loved to be part of the market and felt there was always a great vibe there.
“We enjoy meeting and interacting with customers, old and new. It also gives our team an opportunity to get out of the shop and do this.
“We will forever be grateful to the Love Story team for the opportunity they gave us to build our brand and try out our concept on the people of PE.”
The monthly artisanal market also has your refreshment needs covered with craft beer tastings hosted by TOPS at SPAR in the upstairs area at R20 per person. All proceeds go towards charity.
Frederick & Son’s Anna and Freddy Heydenrych will bring their famous boerewors rolls and burgers to the SPAR Goodnight Market in the Tramways Building, Port Elizabeth, on June 21. Photo: Supplied
Issued by: Full Stop Communications