Participants in the Momentum 94.7 Cycle Challenge will again have the opportunity to create awareness about causes that are close to their hearts on November 17.
To date, hundreds of individual entrants, charities and organisations have heeded the call to action by the Johannesburg event, with several dedicating their training programmes to the Ride for a Purpose campaign.
Whether a cyclist rides to raise funds for a charity, in memory of a loved one, to support a good cause or to show that a disability is no impairment to living an active life, the idea is to add another dimension to the event, beyond the physical challenge.
Organisers say the Ride for a Purpose campaign has been a great success, raising nearly R7 million for charity in 2012 alone, which underscores its importance as a fundraising platform.
The CHOC Cows, founded in 2008 by Grant and Kerrin Bain in memory of their daughter, have contributed significantly to the campaign. The group raises funds for and awareness of children with cancer by supporting the CHOC Foundation.
Last year, one of their members, Ryan Meiring, rode a BMX from Cape Town to Johannesburg, wrapping up his journey alongside throngs of fellow CHOC Cows at the Cycle Challenge.
In the course of his 25-day odyssey, Meiring raised almost R120 000 for the cause.
But he was not the one to don the coveted red jersey, which is awarded to the individual who raises the most money for charity. That honour went to Adele Dorfling, whose Discovery Invest CHOC Cows Golf Day managed to raise a staggering R285 000.
“As one of the leading radio stations in Gauteng, we are proud to promote an event that showcases the beauty that envelops our city and the thousands of fun and giving people who live in it,” said 94.7 Highveld Stereo marketing manager Alexia Grigoratos.
For more information about the Ride for a Purpose campaign and for a list of charities, visit www.cyclechallenge.co.za.
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On behalf of:
Cyclingnews & ASG Events