One of the most respected family businesses in Port Elizabeth has come on board as the official print sponsor for The Herald Volkswagen Cycle Tour.
Bukani Print, started 50 years ago by director Alan Taylor’s father, will be looking after the printing needs of the 24th edition of this popular cycle race.
Taylor said that although Bukani Print had been involved with the race for more than six years, the 2009 edition will be their first as official sponsors.
“The high profile of the race suits our marketing needs,” said Taylor. “Both the race and our business have become institutions in the Eastern Cape.”
According to him, Bukani favours sporting event sponsorship and they also have a significant involvement in a number of charity drives, including the very popular Tree of Joy campaign.
He said their sponsorship for the cycle tour included the printing of more than 5 000 entry forms, 3 000 posters, 10 000 flyers and 3 000 race booklets.
Race director Shane Bradfield said it was important that all race material reflected the event’s profile. “Bukani has proven over the years that they are able to deliver consistent high quality printing, which is vital for a race of this stature.”
He said Bukani met the event’s needs with ease. “I find it very easy to work with them and nothing is ever too much trouble.”
Taylor said Bukani Print previously traded as PEB Print, but on amalgamation with Jay’s Printers – about four years ago – the name was changed to Bukani. Iqbal Sain, formerly the owner of Jay’s, is Taylor’s partner.
“Iqbal (Sain) brought years of experience and expertise to the business,” said Taylor. “The merger also helped to expand our client base and range of services.”
The Herald VW Cycle Tour weekend starts with mountain bike events at the Addo Elephant National Park on Saturday, January 31. These include the 85km Feature Race, the 65km Vodacom Challenge, the 42km Family Fun Ride and the CHOC Kiddies’ Challenge.
The MTR Smit 30km Family Fun Ride and the Reach for a Dream Kiddies Challenge will take place on the same day from The Boardwalk. This will be followed by the 105km The Herald VW Cycle Tour and the 75km Schools and Open Challenge on the Sunday.
Full Stop Communications
On behalf of:
Avusa (The Herald)