Innovation and strategic partnerships could be the answer to current marketing challenges, says Eastern Cape Motors’ dealer principal Stephen Theodosiou.
Addressing the brand positioning of the Ford dealership in Port Elizabeth, they recently handed over two new Ford Focus vehicles to the organisers of the Nelson Mandela Bay Sevens, which will be held for the third time in the Friendly City in December.
Theodosiou says an international event of this calibre stimulates the local economy tremendously. “This is why I strongly feel that local business should throw its weight behind the initiative.”
He says that high profile events, such as the NMB Sevens, create valuable exposure for the city and the region, which leads to local and foreign investments and ultimately job opportunities.
“In the current economic climate, we have to find innovative and more efficient methods of reaching decision makers with meaningful messages,” he says. “A partnership of this nature will undoubtedly help us to achieve these goals.”
NMB Sevens’ marketing director, Laurence Finn, says it was of paramount importance for them to forge a relationship with Ford.
“Ford is an accredited SA Rugby sponsor and the strategic alignment between our brand and theirs is priceless,” says Finn. He added that, in terms of local business, it is wonderful to know that PE has forward thinking companies such as Eastern Cape Motors.
According to Dale Cuthbert, Eastern Cape Motors’ sales manager, the Focus was specifically chosen for its sporty looks. “With its sporty looks and striking branding, the Ford Focus suits the tournament image to a T.”
Eastern Cape Motors have won the Ford Large Metro Dealer of the Year Award for customer excellence for eight consecutive years.
Full Stop Communications
On behalf of:
Nelson Mandela Bay Sevens