Press Releases

Dream riders become heroes for sick kids

Cyclists will have a chance to make the wishes of children with life-threatening illnesses come true when they sign up to become "dream riders" in The Herald VW Cycle Tour in Nelson Mandela Bay from January 31.

The annual weekend festival of cycling is enlisting the help of everyday heroes to raise funds for the Reach for a Dream Foundation, which is the official beneficiary of the event's family races.

According to the organisation's fundraising coordinator Michelle van Huyssteen, each participant who made a R100 donation during his or her entry process would receive a special RFAD band at registration.

"So often people feel that their small donation cannot fulfil a child's dream. But, put together, every precious contribution adds towards that dream," said Van Huyssteen.

"By becoming a 'dream rider', participants will know that they are cycling with a purpose – to provide joy to a sick child who really needs a little hope and courage."

She said the Port Elizabeth branch of the foundation fulfilled between 120 and 140 dreams per year.

"We constantly need to look at raising much-needed funds to do this."

The organisation has received the proceeds from entries for the family rides since their inception in 2009. The full line-up of races on the Saturday includes the 21km Leisure Ride, 10km Sprint, 2km Kiddies' Ride and 500m Toddlers' Dash, which are all sponsored by Powerade.

Powerade's trade marketing manager Cheryl Price said encouraging young and old to "move more" was an important component in promoting wellness and combating obesity.

"Being physically active is one of the most important things people can do for their health and happiness. We'll continue to grow our active lifestyle programmes to get young people, families and our community healthy."

Price said it was important for the sponsor to be involved in a high-profile event that created a positive link between business and charity.

"There's no better feeling than knowing we've helped a little one's dream come true. It's absolutely magical to hear and see how amazing their dreams are and how it touches not only the children but their whole family."

Every participant will receive a Powerade at the finish and other hydration options en route, as well as a host of prizes.

One little cyclist will also win a children's bicycle to the value of R1 000, courtesy of Cyclo Pro. The lucky draw will take place on the start line at Hobie Beach before the Kiddies' Ride at 9.45am.

To become a dream rider, visit www.heraldcycletour.co.za. Select your entry and merchandise options, then insert your "dream rider" donation before checkout.

HCT - Reach for a Dream
Cyclists who sign up to be "dream riders" in The Herald VW Cycle Tour on January 31 will help make the wishes of children with life-threatening illnesses come true. Reach for a Dream will also receive the proceeds from the Powerade-sponsored family rides. Here RFAD beneficiaries Ryan (left) and Nkosikhona (centre) show Powerade trade marketing manager Cheryl Price some of the prizes and refreshments that will be on offer. Photo: The Herald



Issued by:

Coetzee Gouws

082 575 7991

041 368 4992

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The Herald VW Cycle Tour

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